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THINGS TO DO & QUESTIONS TO ASK
BEFORE LISTING YOUR HOUSE
□ Consumer’s Guide To Selecting A Realtor: Important questions to ask every Realtor you interview and they should answer these to your satisfaction.
□ 23 Criteria Critical To Selecting The Best Realtor: Helps you compare Realtors to us and how we market your home.
□ Sample Marketing Campaign Strategy: This is just a primer for the “25-Point Plan Of Action.
□ Get Buyers Excited About Your House: What makes your home a great place to live?
□ Expanded Marketing Plan: Your friends and relatives just might know someone who’d love to live in your house! We’ll take the extra step to let them know of your home’s availability and it’s best features.
Consumer’s Guide To Selecting A Realtor
How often does your company sell its own listings?
I’m concerned about Realtor conflict of interest that could work against me and possibly lose me money. If I accept a purchase offer from an agent employed by the same Company as the agent I list with, isn’t it true that a conflict of interest exists and I’ll lose my exclusive seller representation?
What Company networking and marketing do you do?
I want to work with a company/agent who knows how to find me a buyer, not one who simply puts my home in the Multiple Listing Service and passively waits for something to happen.
- Can you show me in writing the different marketing strategies that you’ll use to sell my home?
- What personal networking and nationwide marketing systems do you use?
- What target marketing system have you established?
Can you guarantee that you’ll personally answer all calls on my home?
Please confirm that you’ll personally answer all calls about my home. I don’t want personnel who may not have even seen my home answering telephone calls from buyers.
Do you have an assistant?
If so, once I hire you, do I talk to your assistant all the time? How difficult is it to get in touch with you if I call your office and want to talk with your directly? Do you become a secret agent?
Tell me about your For Sale signs.
Are your For Sale signs anything special, or what most brokerages use?
- Do you have brochure boxes on your for sale signs? If so, who fills it?
- What happens if it runs out of brochures like so many do in the neighborhoods that I see?
- How long will it take to have the sign installed on my property?
What type of Brochure will you use?
- How long will it take to get a finished copy in my home?
- Will it be in color with pictures?
How will you protect me?
I want to make sure I’m protected in my sale.
- Will there be a thorough documentation of all transaction details?
- Do you have your own personal dedicated FAX machine to make sure all communications are kept confidential?
- How about your own direct telephone so I can call you and not get the run around from the office secretary?
- Do you have a cellular phone that I can call you on and voice mail in case of an emergency, if I need you?
- Do you have an E-Mail address so I can communicate with you instantaneously?
- Once I sign the listing contract, will you be gone and a secret agent?
We also offer a FREE HOME WARRANTY protecting your home during the full selling period and the buyer will receive 12 months of protection at closing.
Do you provide information to buyers during open houses or appointments?
Each prospective buyer will receive a Home Binder. This home binder includes valuable information assisting with buyer financing, along with your custom-colored newsletter reflecting a community profile, neighboring services, and reports/warranties you have available.
Does your agency work together to ensure the selling of my home?
We at A-Mac Appraisal & Realty Group LLC work together as a TEAM to prepare your house and to find a buyer. (PERIOD)
Do you provide assistance in “Staging” my house to make it “Buyer Friendly?”
We provide Professional Staging assistance and a complete an audit of your home will be conducted.
23 Criteria to Selecting The Best Agent
CRITERIA
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A-Mac |
Other |
Other |
1 |
I’ll give you a “25-Point Plan of Action” in writing that shows you exactly how I’ll sell your home |
X |
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2 |
Guarantee that I’ll answer all calls regarding your house |
X |
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3 |
24-hour marketing through a number listed on your Sign |
X |
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4 |
Keep you informed about the critical first week |
X |
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5 |
Easy Exit List Agreement! This way you’re not locked into a lengthy contract and can FIRE the agent at any time |
X |
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6 |
For Sale sign that stands out with sign riders |
X |
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7 |
Follow up with showing agents who show your house so you’ll know what the buyers and agents think about hour house |
X |
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8 |
Contact buyer agents to inform them your house is for sale |
X |
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9 |
FREE credit report and pre-loan approval to all buyers from a team member that’s a loan agent |
X |
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10 |
Renter to buyer assistance |
X |
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11 |
We have special ZERO DOWN financing programs |
X |
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12 |
Personally published Service For Life newsletter with monthly distribution |
X |
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13 |
Professionally published custom-colored newsletter about your home that keeps buyers intrigued, asking questions and coming back to see it again |
X |
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14 |
Provide check lists for all transactions |
X |
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15 |
Actively participate in your Open House |
X |
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16 |
Provide advertisement with emotional ads that pulls the buyer’s attention |
X |
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17 |
All client follow-up handled by your Agent |
X |
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18 |
Hand delivery flyer service on a continuous basis |
X |
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19 |
Personal multi-communication, phone, fax, email, voice mail |
X |
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20 |
Professional Staging of your home |
X |
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21 |
Provide “Staging” CD for your personal use |
X |
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22 |
We prioritize in Popularizing Your Home |
X |
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23 |
Assist with your next move |
X |
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SAMPLE MARKETING CAMPAIGN STRATEGY
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Market 24 hours a day with a high visibility “For Sale” sign with attached newsletter holder and private phone number.
Our A-Mac sign displays our private business phone number and has sign riders that give details about your home seen a mile away. When buyers call, they will reach me directly. Your house is promoted and marketed 24 hours a day. I also provide a “Newsletter” box so that drivers passing by are able to get immediate information about your house
- Excite Buyers About Your Home
We emphasize the benefits of your home and community by creating a custom-colored newsletter detailing information exclusively pertaining to your house and neighborhood services.
- Continuous Buyer Prospecting
Field time is allocated to introduce your home to the public. At every opportunity, your home is marketed to the community at large via personal contact.
- Professional Listing Information Binder
We produce an in-home binder for the buyers to review. Contained in this binder is pertinent information about your home, along with your custom-colored newsletter.
- Aggressive Marketing For Your Home
Rather than just wait for the phone to ring, we reach buyers with aggressive prospecting methods that includes the following activities…Direct Mail, Classified Ads, marketing on the Internet, distribution of Newsletter to nearby high traffic areas, such as businesses, professional offices, schools, etc.
- Determine The Right Price To Make Your Home A “Hot Property.”
This is the most critical step. I’ll review market demand, nearby competition, recent sales that can affect your home’s value. You’ll get a detailed look at what’s going on in your local home sales market.
- Neighborhood contact. I will personally speak with your neighbors about your home, neighborhood benefits and their knowledge of potential buyers.
- Make Simple, Low-Cost Changes To Increase The Salability Of Your Home
We provide a free “Maximum Home Value Audit” to determine the top dollar market value of your home, and share strategies for selling it fast. We also work with a Professional Stager to attractively present your home creating the perfect “Model.”
- Negotiate Only With Qualified Buyers
We interview buyers to be sure they’re ready, willing and able purchasers so you don’t wind up wasting time and money.
- Excite Other Realtors About Showing Your Home
We know which agents have clients interested in your home. We’ll give your home the widest market exposure possible with the most powerful real estate marketing tools available. Your home will appear on the Multiple Listing Service so data about your home is provided instantly to all agents and offices.
Your home will also receive exposure on the World Wide Web. With your authorization, we’ll also install a MLS approved lockbox to increase showings by cooperating agents. “Easy 2 Show Easy 2 Sell.”
- Protect You By Documenting All Calls and Letters
We’re organized and computerized, which means that we anticipate and handle the hundreds of details needing special care to successfully sell your home. Our careful record keeping means a smooth transaction with as much legal protection as possible for you.
- Let You Know Exactly What’s Going On With Buyer Showings
We’ll keep you up to date by phone calls and letters. We’ll negotiate forcefully on your behalf to get you the highest possible price. Upon acceptance, we’ll coordinate with the cooperating agents, lender, appraiser, inspectors and title company, and of course, handle any complications that can occur through the escrow process so that you get the most important thing of all…your settlement check on time!
This is just a sample of my marketing campaign I have planned for you. As you’ll note, I used the word “we” many times in this 10-point plan of action. That’s because the group of professionals I work with at A-Mac Appraisal & Realty Group, LLC will be working with me as a team to ensure your success. That’s just what we do. We work as a Team to make Your Dream Work!!!
Get Buyers Excited About YOUR Home!
Our Marketing is designed to show buyers what makes your house unique
- What makes your home a special place to live? What would you tell a potential buyer?
- Why did you decide to buy this house yourself…schools, amenities, views, convenience?
- Which features of your home would excite buyers? What “hidden features” of your home might a buyer overlook, if they saw it quickly? How did they make your life easier?
- Why will it be hard for you to leave your home?
Popularize Your Home Program
Take advantage of our Popularize Your Home Program! Not only will we put our agent networking, Multiple Listing prospecting, World-Wide Internet marketing, client & neighboring announcements, and continuous prospecting to work for you, we’ll also promote your home to people who already may know how desirable your home is.
We’ll generate and distribute your custom-colored newsletter to your:
( ) Friends ( ) Family Members ( ) Neighbors
( ) Temple & Church Members ( ) Co-Workers
( ) Dentist, Doctor & CPA ( ) Social Contacts
( ) Anyone Else You Can Think Of!
Name Address Phone
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